Aristotle observed that people are much more likely to respond to a message if, in addition to understanding it, they experience the emotion that energizes an appropriate response. Information and reasons alone are unlikely to trigger action.
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Vincent Donovan, the modern Catholic apostle to the Masai people of East Africa, once observed that Protestant Christian leaders seem to trust only the sense of hearing, and therefore rely almost totally upon using the preached and taught Word to reach and teach people. By contrast, he said, Celtic Catholics believe that God can use all five senses to "speak" to people.

George G. Hunter III. THE CELTIC WAY OF EVANGELISM: HOW CHRISTIANITY CAN REACH THE WEST...AGAIN.